Gilly Gull: Fashion Branding Assignment

This branding and package project was created for an assignment for my Package Design class I took during my spring semester of my senior year of college. The brand I created was a clothing brand with an emphasis on natural materials and durability and comfort for wearers.

About the brand

Gilly Gull creates clothing for kids ages 3-9 that fosters both creativity and adventure. With bright colors, fun patterns, and silly, whimsical imagery, Gilly Gull clothing is perfect for kids who are curious about exploring tidepools and beaches and who aren’t afraid to get some sand in their shoes. Our clothing is made with natural materials such as cotton, linen, and wool to ensure comfort and durability. Gilly Gull is also happy to boast items made in the UK to support local farms.

Target Audience